tHE bronco
Full Custom
When ordering a Bronco you enter into a creative and collaborative process with me. My guitars are fully customisable, from binding to chambering, fretwire to scale length, colour, hardware, pickups and timbers. But don’t be overwhelmed! I will guide you smoothly through these choices so you can create an instrument that truly represents you.
MODELS
Bronco (from £2450 )
Extravagance. This price bracket offers all the bells and whistles. Chambering, neck and body binding, body carves, high end tremolo units, custom wiring options, boutique pickups and more. Go all out with design choices to create the most unique guitar imaginable.
Bronco Junior (from £1950)
Simplicity. This price bracket offers a single in house hand-wound West Valley pickup, wrap-around bridge, comfortable round-overs and solid block colour. Hone in on what’s important and pare back design to create an elegant and focussed instrument.
Bronco SLIM (from £2250)
Natural. This price bracket offers an all timber finish complete with chambering, f-holes, body binding, boutique pickups and more. Showcase the beauty of natural wood and create a timeless looking instrument that will turn heads.
design
-
Body
Ergonomically, Bronco bodies are based on Fenders timeless design. However, the body is chambered and 4mm thinner than a standard Tele, making it feel both familiar and beautifully light.
-
NECK
My necks are hand carved, giving total control over your preferred profile. The timber is either quarter-sawn or re-enforced with carbon fibre rods ensuring incredible strength and stability.
-
PICKUPS
This is the most sonically important part of the guitar. As such I use only the finest pickups and luckily the UK has some wonderful boutique makers. I also offer custom wound West Valley pickups.
-
HARDWARE
Hardware choice is vital for stable tuning, rock solid intonation, great sustain and of course a unique style. Because of this, I only install hardware of the highest quality on my electric guitars.
-
FINISH
Guitars are tools and personal statements. Bold colours and stylish hardware give a stage worthy front end whilst the back showcases the beauty and function of the timbers; oil/wax finished for burnished comfort over time.
-
TIMBERS
Sustainability is extremely important to me. I source timber from responsible FSC regulated suppliers. I also live near some fantastic small scale sawmills who supply me with beautiful local timbers.
SHOP
Bronco in Tahitian Coral
AVAILABLE
£2595
Bronco in Cola Red
SOLD
£2395
Bronco Thin in Elm
AVAILABLE
£1950
Bronco in Baby Blue
SOLD
£2450
Bronco Junior in Surf Green
SOLD
£1950
Bronco in Shell Pink
SOLD
£2250
ARTIST ENDORSEMENT
Lee Kiernan, guitarist for the UK’s biggest new post-punk/rock band IDLES, owns a mahogany Bronco Junior, featured here in Guitarist.
“…. this is it, this is beautiful. I think it’s absolutely stunning.”
Lee Kiernan, IDLES
Lee talks about his custom West Valley Bronco (10mins 7secs) and the Mustang neck he just keeps breaking that I fixed, hopefully for the last time (2min 58 secs).
The Vaccines frontman, Justin Hayward-Young, famously only plays red guitars. Here he is rocking a Cola Red Bronco on their 2024 UK tour.
“ A fantastic guitar…a pleasure to play.”
Justin Hayward-Young, The Vaccines
ALBERTA CROSS
Alberta Cross are the latest artists to adopt a Bronco. Frontman, Petter Ericson Stakee, chose a Baby Blue Bronco with firebird pickups and a bigsby for his latest European tour. Stakee has toured with Them Crooked Vultures, Neil Young and Black Rebel Motorcycle.
“Impeccably crafted guitars, some of the best I’ve ever played. The Bronco he made me is a masterpiece and almost plays itself. It’s so good.”
Petter Ericson Stakee, Alberta Cross
Photo courtesy of Cris Kipler
